A.P.C. is a french ready-to-wear clothing brand that is known for its minimalist designs. Of all the products that
the brand currently offers, the denim is the most popular. It is very well known among denim enthusiasts since they are Arabic selvage denim, unlike other denim brands that use this quality for their products. The goal was
to design a sub brand that focuses solely on denim without manipulating the logotype and staying true to it's
clean, simple and minimalistic roots.
Inspiration:
Logomark Construction:
Final Logomark:
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